Why are people so enthusiastic about buying gold? A new financial crisis similar to the one in 2008 is looming ahead. During the second half of 2008, the stock market plunged drastically, putting investors in a disastrous situation. It was then that the craze for the precious metal, considered safer, returned. It is usually called a safe haven. This period of financial instability accelerated the emergence of new actors on the precious metals market, both online and with physical stores. Many platforms such as Augusta Precious Metals were launched to answer the demand from investors seeking to protect their savings, diversify their…