Micro-payments allow customers to purchase goods, content, and services in tiny, incremental transactions. With micropayment models becoming more prevalent, when should businesses look to implement capabilities to accept and process small, frequent payments? Here are some key signals company is ready for micro-payment adoption. If your product catalog or service lineup relies heavily on digital experiences, micropayments are a natural fit. Selling downloads; subscriptions, credits, social engagement or anything else virtual lends itself seamlessly to small one-off or recurring purchases. Products can be unbundled Look for opportunities to break offerings into smaller components that customers can access on-demand. A physical…
Sunday, June 7